According to the Department for the Economy, Belfast Mela is expected to draw both domestic and international visitors while supporting local businesses and helping strengthen the city's reputation as a diverse cultural destination.
ArtsEkta plans its biggest birthday celebration
Nisha Tandon, founder of Belfast Mela and chief executive of ArtsEkta, said the 20th anniversary is a major milestone for the organisation and the communities that have helped build the festival.
She said continued Tourism NI support would help Belfast Mela welcome visitors from across the island of Ireland and further afield, while showcasing the creativity and diversity of modern Northern Ireland.
Organisers are planning what Tandon described as the festival's biggest birthday celebration yet, with the programme designed to encourage broad participation across Belfast.
Tourism NI points to international potential
Siobhan McGuigan, Head of Events at Tourism NI, said Belfast Mela has developed significantly over the years and now plays a role in presenting Northern Ireland as an inclusive place to live, work, study and visit.
She said the event's development aligns with Tourism NI's aim of supporting experiences capable of attracting international visitors and strengthening Northern Ireland's position in the global tourism market.
Twenty years of Belfast Mela
Belfast Mela has become one of the region's leading multicultural festivals, using performance, food, visual art and community participation to showcase traditions from around the world.
This year's anniversary programme will run for nine days from 22 to 30 August. The combination of public funding, visitor numbers and projected economic impact underlines how the festival has grown from a community cultural event into an established part of Belfast's tourism calendar.
Source: Department for the Economy, Northern Ireland, media release issued 17 August 2026.