“Wagering on our racing through Australian operators generates revenue for the New Zealand industry,” he said.
“Building awareness and engagement in Australia has a direct commercial purpose and can help strengthen the funding base for racing here.”
The programme’s Saturday morning timeslot places New Zealand racing before the busiest part of the Australian racing schedule, offering an opportunity to attract attention before local meetings dominate coverage.
NZTR general manager communications and marketing Zac Reynolds said the aim was to make New Zealand racing more familiar to Australian audiences.
“We want Australian racing fans to know our tracks, recognise our jockeys and trainers, and follow our horses just as they do in Queensland or South Australia,” he said.
Reynolds said a regular television presence would bring both the racing and its participants into Australian homes, with the intention of making New Zealand events part of viewers’ Saturday routines.
Sports Entertainment Network chief executive Craig Hutchison said the programme would combine live competition with stories and analysis to help audiences understand the New Zealand racing scene.
“The Saturday morning timeslot gives Kiwi racing clear air before the busiest part of the Australian schedule,” he said.
Coverage will also extend to social and digital content across SEN’s platforms. The programme is simulcast on the SEN App and SEN Fanatic.
The initiative gives NZTR a year-round promotional platform in an established overseas market, with the commercial objective of turning greater visibility into increased engagement and wagering revenue for racing in New Zealand.
Source: New Zealand Thoroughbred Racing media release, “Giddy Up Saturday opens new doors for New Zealand thoroughbred racing in Australia”.