New Zealand cocktail brand BATCHED Premium Cocktails has launched a non-alcoholic version of its lineup, timed to land just as spring party season gets underway.
The new range, called BATCHED 0%, is aimed squarely at what the company describes as "conscious drinkers," people who want the ritual and taste of a proper cocktail without the alcohol.
Three Flavours to Start
The range launches with three options, each mirroring an existing BATCHED cocktail:
|
Product |
Style |
|
Strawberry & Rhubarb Sour 0% |
Sour |
|
Pineapple & Chilli Margarita 0% |
Margarita |
|
Lychee & Yuzu Martini 0% |
Martini |
According to BATCHED, each drink is designed to deliver the same taste, balance and finish as its full-strength counterpart, just without the alcohol content.
Why Now
The timing of the launch reflects a broader shift in drinking habits that's been building for a while. BATCHED points to more people choosing weeknight moderation, health-focused choices, and what it calls "social clarity," without wanting to give up the experience of having a proper cocktail in hand.
That's a notable shift in framing from how non-alcoholic drinks were often positioned in the past, less as a compromise or fallback option, and more as a legitimate, premium choice in its own right.
The Science Behind the Taste
Central to BATCHED's pitch is Goldenglow, the company's proprietary blend of botanicals and natural extracts. According to the release, this ingredient is what allows the drinks to recreate the warmth, body and layered complexity typically associated with full-strength cocktails.
Jenna Lee, Head of Marketing at BATCHED Premium Cocktails, said the goal was to eliminate the usual trade-offs that come with non-alcoholic options.
"With BATCHED 0%, we wanted to remove compromise from the non-alcoholic occasion," Lee said. "This isn't a mocktail or an adult juice; it's a genuine premium cocktail experience, just without the alcohol."
How It Works
Much like the brand's existing alcoholic range, BATCHED 0% is designed for simplicity. The instructions are straightforward: shake with ice and pour, with the company promising a bar-quality result in seconds rather than requiring any real bartending skill or equipment.
Price and Where to Find It
The new range is priced at $35.99 and will be available through:
- BATCHED's own website, batched.co.nz
- Selected traditional liquor stores
- Selected New World stores across the North Island
Part of a Bigger Trend
BATCHED's launch fits into a wider pattern that's been building across the drinks industry for several years now, non-alcoholic and low-alcohol options moving from a niche afterthought to a genuine growth category, as more consumers look for ways to moderate without stepping away from social drinking occasions altogether.
For a brand built around premium cocktails, extending that same positioning into a 0% range is a fairly clear bet that this shift isn't a passing trend, but a shopping habit that's here to stay heading into the warmer months.
This article is based on a media release issued by Panic PR on behalf of BATCHED Premium Cocktails.
